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| complex.com |
The internet is in an uproar after Pepsi debuted their latest commercial starring Kendall Jenner. In the ad, Kendall is modeling (per usual) in what looks like a high-fashion editorial donning a blonde wig. When she sees some sort of demonstration happening near by, she takes the wig off and joins the crowd into what looks like some kind of love march, that kind of resembles the Black Lives Matter movement.
Then, with cops standing guard, she hands one of the stone-faced officers a Pepsi...he cracks it open and cracks a smile and the world is one.
Many are upset at the ad because Kendall's handing of the soda resembles last year's powerful photo of Ieshia Evans, a demonstrator during the Baton Rouge rallies last summer following the officer-involved deaths of Philando Castile and Alton Sterling.
In the YouTube description for the commercial, titled Live for Now Moments Anthem, Pepsi says it's a
short film about the moments when we decide to let go, choose to act, follow our passion and nothing
holds us back. It features Lions by Skip Marley.
Many people took to Twitter ripping the ad and the soft drink company saying the company is trying to make money off of a legitimate movement.
— Philip Lewis (@Phil_Lewis_) April 5, 2017
— Ryan Brooks (@ByRyanBrooks) April 4, 2017
Could you be any more blatant with the disrespect and appropriation of a movement, @pepsi? Is this a sick joke?! pic.twitter.com/8NS8ynJUdj— Taryn Finley (@_TARYNitUP) April 4, 2017
Could you be any more blatant with the disrespect and appropriation of a movement, @pepsi? Is this a sick joke?! pic.twitter.com/8NS8ynJUdj— Taryn Finley (@_TARYNitUP) April 4, 2017
Could you be any more blatant with the disrespect and appropriation of a movement, @pepsi? Is this a sick joke?! pic.twitter.com/8NS8ynJUdj— Taryn Finley (@_TARYNitUP) April 4, 2017
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